The livability of a city is defined by various aspects: from work to relaxation, and also important factors like the bond between residents. Creating spaces where people come together can positively impact the livability of a city. Murals tell the story of a city or a specific place and foster a connection between people and art. At MooieMuur, we connect people to spaces.
The Netherlands is characterized by its many different cultures, each with its own norms and values. Behind closed doors, these cultures are visible, but outside, they are less apparent. As a city, you want everyone to feel heard, understood, and, above all, to feel part of society. Regardless of origin, religion, or interests, a mural can create a connection that brings people together and encourages conversation. The unifying element in the form of a mural increases social cohesion, connecting people.
A mural can tell the story of a city. It can make you smile, think, or interact. By telling this story, it engages with the audience—whether they are visitors or residents. A true mural connects people to a place. It can be part of city marketing, and when incorporated into a mural campaign, it also serves as a touchpoint in the journey of your customer. Whatever story you want it to tell, together with you, we create murals that add a new dimension to your brand awareness.
make city highlights out of vandalism hot spots
In the world of graffiti, artists respect each other's work. On the street, you won't quickly see someone spraying over another mural, something known as "crossing out." In places where there is a lot of graffiti nuisance, a mural can offer a solution. Developing your own mural can even bring financial benefits in the short term by saving on cleaning costs. By choosing an effective theme, a mural can become a unifying work of art in any city.
From a single store to 1,000 franchise concepts, every mural maintains the same vibe and tells either the same story or a different one, depending on the city where the franchise is located. Our murals make a difference in every hospitality environment—from hotels to restaurants and from casinos to cafes. We make people want to see them, talk about them, and share your business on social media by photographing them. Whatever story you want to tell, we’ll work with you to find the best way to tell it.