City marketing and murals are a match made in heaven. It offers the opportunity to connect residents with each other and attract visitors from outside. A mural, designed around a story and placed in a prominent location within the municipality, ensures that the story is told. A connecting crowd-puller that puts your city on the map.
City marketing
connecting people to the city
Anti-graffiti function
In the world of graffiti, artists respect each other's work. On the street, you won't quickly see someone spraying over another mural, something known as "crossing out." In places where there is a lot of graffiti nuisance, a mural can offer a solution. Developing your own mural can even provide many financial benefits in the short term by saving on cleaning costs. By choosing an effective theme, a mural can become a unifying work of art in any city.
Telling the story of the city
Every city has its own story—a rich history, an important industry, or a neighborhood where cultures come together. Every wall is like a blank canvas that offers endless possibilities to tell this story. MooieMuur knows how to bring it all together in a mural in which everyone can recognize the different elements. Improve the livability of a city or village and stimulate the local economy by making it more attractive with the power of a mural.
City marketing 2.0
Improve Livability
Interact with Inhabitants
Source of income
enrich the environment, generate income
More and more municipalities are seeing the added value of using murals. Why? Because a seemingly bare wall can become an additional source of income. By making municipal buildings available for mural campaigns by companies, municipalities can both enrich the environment and generate income for the maintenance of, for example, schools or sports facilities. Together with municipalities, we look at the conditions to ensure that the city's character is preserved, and as an objective partner, we work with the customer to help them get the most out of their mural campaign within these guidelines. Color the people, color the city.
Create awareness for Non-profit organizations
Non-profit organizations rely on support from municipalities, among others—think of subsidies. But what if those subsidies were used in such a way that they created direct awareness, combined with a strong message to residents and visitors? A mural has the power to create awareness and also to activate. By giving non-profit organizations space on municipal buildings or other structures, solidarity can be fostered. This way, the city can benefit from beautiful street art and provide help where needed.
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frequently asked questions
01.
What does city marketing with a mural involve, and who is it suitable for?
With city marketing, a mural is used to tell the unique story of a city, town or neighbourhood, attracting both residents and visitors. This is suitable for municipalities, but also for business associations or neighbourhood organisations that want to put an area on the map.
01.
How can a mural attract visitors to a city or neighbourhood?
A prominent, story-driven mural quickly becomes an attraction in its own right, something people go out of their way to see or photograph. That generates extra foot traffic and visibility for local hospitality and shops in the area.
01.
Can a mural tell the story of our specific city or neighbourhood?
Yes, that's exactly our specialism. Every city has its own history, industry or mix of cultures; we translate that story into a design in which residents recognise the elements of their own neighbourhood.
01.
Does a mural help connect different communities within a neighbourhood?
Yes. In a multicultural neighbourhood, a mural can bridge cultural differences and spark dialogue between residents, because everyone recognises part of the story in it.
01.
Can a city marketing project also give space to a non-profit or charity?
Yes. By giving a non-profit a place within the design or on a municipal building, you strengthen solidarity within the municipality, and the city benefits from both the artwork and the social message.
01.
Does MooieMuur collaborate with the municipality to develop a city marketing story?
Yes, we like to be involved from the first phase: which story does the municipality want to tell, and which location best suits it. We then coordinate permits and planning approval directly with the municipality.
01.
Is city marketing with a mural also suitable for a small town, or only for big cities?
Definitely also for smaller towns. A town with a strong story of its own, for example a regional product or historical event, can distinguish itself with a mural.
01.
Who designs MooieMuur's city marketing murals?
Most are designed by Karski (Roy Valk), who as one of the pioneers of the Dutch graffiti scene knows how to translate a city's story into an image that resonates with residents. For larger projects, we work with artists from our network.
your work NExt?
Wondering if we can help you? You can reach us by phone, email or via the contact form. We are curious about your story!