We are not the creatives who only come out to play when a mural needs to be painted on a wall. We are the artists who think from a marketing perspective to effectively convey a message through a mural that tells a story. This works best when we are involved in the campaign's narrative or the ultimate goal from the start. From there, the design process begins, leading to a mural that successfully delivers the story.
The art of branding lies in the story being told. As a brand, it's crucial to create a connection with your target audience. If people don't feel connected to your brand, product, or service, then your branding isn't working. In a world where we are bombarded with advertising messages from all sides, standing out is key. Branding is the foundation of everything. It shapes your public image, and a mural can translate this image to the outside world in a unique and impactful way. We know exactly how to do this, and together with you, we’ll determine how to best align it with your brand and marketing campaign. Whatever message you want people to receive, we provide the artistic tools to make it happen.
As a graffiti agency, we offer creativity in many aspects. In recent years, we've had the privilege of providing mural campaigns for a wide range of SME companies and multinationals. Each campaign comes with its own story and unique creative angles. Bringing these together into a cohesive mural is what makes MooieMuur stand out in both commercial and public art. No matter the objectives, we develop creative expressions both indoors and outdoors. When it comes to marketing, we are your sparring partner who gets things done.
designing your campaign together
It all starts with an idea. Having the idea for a mural is one thing; bringing it to life is another. Together with the client, we discuss the purpose of the mural. Whether it's translating the identity of an office or hospitality space, or bringing people's cultures together on the side of an apartment building, it begins with a digital design. This design can later be used in supporting marketing campaigns. Once the design is approved, it's time for us to work our magic.
City marketing and murals are a match made in heaven. It offers the opportunity to connect residents with each other and attract visitors from outside. A mural, designed around a story and placed in a prominent location within the municipality, ensures that the story is told. A connecting crowd-puller that puts your city on the map.