Activating spaces or specific areas is a way to connect people to the city or a message by introducing them to your community, or a new product or service. Murals offer the opportunity to enrich an unused or empty space in an inventive and distinctive way, with a design based on your message. Whether aimed at commercial goals or at connecting society, a mural has the potential to activate spaces.

activating spaces

a connection between people and art
Create immediate awareness

Unlike standard advertising, murals can be distinctive because of their artistic qualities, making them really stand out. They are a tool that can reach target groups that are usually difficult to engage, or increase involvement with groups you want to reach. Once you activate the environment, you create a connection and raise awareness. By involving the community in something beyond products and profit, you create a place for your company or institution within the community.

Brings citizens together

What if we told you that a mural has the power to connect people? The Netherlands is characterized by its many different cultures, each with its own norms and values. These cultures become visible the moment the front door opens, but are less apparent when doors stay closed. For municipalities, it is important that their inhabitants feel heard, understood, and, above all, part of society. Murals can even connect people from outside the city, helping them feel more engaged. Regardless of origin, religion, or interests, a mural can create a connection that brings people together and encourages them to talk to one another. The unifying element of a mural increases social cohesion and connects people.

Prevent neighborhood deterioration
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make city highlights out of vandalism hot spots

The application of murals in areas known for illegal graffiti adds a fresh vibe to spaces, positively influencing livability. Another advantage is that artists have mutual respect for each other's work, meaning that almost every mural is a safe zone for doodles, tags, and other forms of "crossing out." Thanks to this anti-graffiti feature, the story of the mural remains intact, as does the quality of life in the neighborhood.

Mural Peter R. de Vries Misdaadverslaggever
Johan Cruyf heldenproject Bewerkt
Activating hospitality environments

Every hospitality environment has its unique look and feel, designed to match the experience it should provide to its visitors. It’s what makes a business stand out from its competitors. Murals are a great extension of this. When we work our magic in your business, we generate results. By giving your identity a boost, we make you the talk of the town in the best possible way. Discover the possibilities for your business.

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