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A hand-painted wall is a physical PR moment in a digitally saturated landscape. Digital scrolls away, a painted wall is still there once the campaign is over. So don't compare on cost per impression, compare on total earned media value. Campaigns like Amazon Prime The Boys and Netflix Orange is the New Black on the Kruiskade generated press and social shares that a digital board does not match.

On request we map out the location for you: footfall, previous campaign results and social engagement. On top of that you track reach during the campaign through location tags, hashtags and press mentions. Different KPIs than online, just as concrete. Ask about it when you request a quote.

From briefing to delivery we work within two to four weeks, depending on the scope. Streaming and entertainment campaigns like The Boys and Orange is the New Black were delivered inside their launch window. Ask about the available windows and we will see which one fits your planning.

The wall sits on the West-Kruiskade in Rotterdam, a busy through-route in the city centre with daily vehicle and pedestrian traffic. On request we map out the location data and previous campaign results, so you can gauge the reach before you commit.

That is fully off your plate. The Kruiskade wall is permit-ready and we handle the permit and the aesthetics-committee approval ourselves, as part of the offer. You receive it delivered turnkey.

Yes. We work both directly with advertisers and through media agencies, and it fits within existing agency agreements and invoicing. We share examples of earlier media-agency collaborations on request.

That is up to you, from a short launch burst to a longer run. Because it is hand-painted, the wall can be repainted in between for a fresh campaign. We also manage a second exclusive wall on the Slatuinenweg in Amsterdam, useful if you want visibility in both cities.

Mural advertising means using a hand-painted mural as an advertisement in a fixed, high-visibility city location. Instead of a rented digital screen, you get a unique artwork that stays visible for weeks to months and, once the campaign ends, turns into a mural for the neighbourhood. MooieMuur is the only agency in the Netherlands with its own exclusive advertising walls for this form of advertising.

We manage our own exclusive advertising walls in Rotterdam and Amsterdam, with a third self-managed location joining soon. Through a partner, we also have access to additional premium locations in both cities. This network keeps growing, so ask about current availability for your preferred city or neighbourhood. Once a campaign ends, the wall gets a new mural for the neighbourhood, keeping the balance between commercial and community interests.

Most of our advertising murals are painted by Karski (Roy Valk), active in street art and advertising since 2008. For large campaigns or a specific style request, we bring in artists from our wider network, so the execution always matches the scale and character of the campaign.

Once the design and planning are confirmed, we schedule the execution tightly so the wall becomes visible to your audience as quickly as possible. Clear upfront alignment on concept and deadline keeps the turnaround shortest.

We take house style, colours and the story behind the campaign into account — that's the foundation of the design. Literally repainting a logo isn't our specialty: a logo says little on its own, while a mural with a story is what actually sticks with passers-by. Together we determine how to best translate your brand into a strong visual design.

Yes, on request we apply a protective coating that keeps the mural looking sharp for longer, even with weather exposure and busy street-level foot traffic.