MooieMuur is the only agency in the Netherlands that has two advertising walls at its disposal. We offer two prominent A1 positions in Rotterdam and Amsterdam that allow for legal promotional street art. We give a platform to your brand for 4 weeks and then pass it back to the people with a new mural to maintain balance. Discover more about our advertising walls.
advertising walls promotions
A1 locations that make people turn heads
From idea to mural
As an agency, we are not a one-trick pony that can only create murals. Sure, it’s something we excel at, but we also shine in providing support throughout the entire campaign. From the very first idea to creating your own piece of art, we’re with you every step of the way. During multiple sessions, we aim to summarize all key elements and capture them in an initial concept. At the same time, we brainstorm ways to build awareness around the mural. From developing your marketing materials to leveraging our press network, we offer a complete package to maximize the impact of your campaign. Our murals tell a story, and together with you, we craft a narrative to be shared.
For when you’re Bill-bored!
We think differently. We act differently. We are here for those who are "bill-bored" and looking for new ways of advertising to really stand out. Are you one of those companies? Then we should talk! With two of our own walls, we can make your brand the talk of the town and help it go viral in cities like Rotterdam and Amsterdam, which together attract over 25 million tourists every year, alongside their inhabitants! For a period of one month, thousands of people walk by your mural campaign. And because it's a unique piece of street art tailored to your needs, people take the time to enjoy it. Step away from the usual and go big somewhere else. Start by making a true connection with your customers.
Draw Arttention
Own Walls
Rotterdam & Amsterdam
Commercial meets community
always a Perfect balance between commercial & community
Although our murals are a feast for the eyes, we believe there should be a healthy balance between commerce and community. Traditional advertising often clutters the streetscape, but we give back to the city by creating a new mural once each campaign ends. When displayed at Rotterdam or Amsterdam, they stand out while seamlessly blending into their surroundings—making them a better solution than billboards or other commercial displays.
Costs mural campaign
A mural campaign is unique in every way. The end result is always a mural, but the journey to it — or what comes after — is different for each campaign. The costs for a mural campaign can only be accurately determined once we know what the campaign is meant to achieve for you as a customer. So, if you tell us your goal, we’ll give you our price. The great thing is, we create campaigns for every budget.
brands we
work for
work for
MADE commercial ART
Tia maria
The Netherlands
amazon - the boys
Rotterdam
new balance - femke bol
Amersfoort
frequently asked questions
01.
What does MooieMuur's advertising walls service actually involve?
Advertising walls means we create advertising murals at various locations — a form of advertising that generates a lot of attention. We take full care of the client from A to Z: from the first concept through to execution on the wall.
01.
What does the process look like from idea to mural on an advertising wall?
We start with one or more sessions where we gather the key elements of your brand and campaign and capture them in a concept. We then develop that concept into a design and plan the execution on the wall.
01.
Does MooieMuur work with the municipality for the advertising walls?
Yes. Our advertising walls in Rotterdam and Amsterdam exist in cooperation with the municipality, which means permits and planning approval aren't something you need to arrange as an advertiser. We handle that side completely.
01.
How many advertising walls does MooieMuur have, and is a new one coming?
We currently manage two of our own advertising walls, in Rotterdam and Amsterdam, with a third self-managed location joining soon. Through a partner, we also have access to additional premium locations in both cities.
01.
What happens to the advertising wall once a brand's campaign ends?
We then give the stage back to the community: the wall gets a new mural for and with the neighbourhood. This keeps a healthy balance between commercial and social interests.
01.
Is MooieMuur really the only agency in the Netherlands with its own advertising walls?
Yes. Other agencies rent temporary advertising space, while we manage the wall ourselves under self-management, in cooperation with the municipality. That gives us full control over quality, planning, and the balance between commerce and community.
01.
What kind of brands is a MooieMuur advertising wall suitable for?
For brands that want to stand out to people who are tired of standard advertising ("billbored"). Think product launches, entertainment and streaming campaigns, and brands that want an authentic connection with a city.
01.
How does the advertising walls service differ from a standalone mural for my business?
With advertising walls, you temporarily rent the stage of an exclusive, publicly visible location for an advertising campaign. With a corporate mural, we design a permanent artwork at your own location, such as an office or shop. Both start with the same intake conversation, but the goal
and duration differ.
your work NExt?
Wondering if we can help you? You can reach us by phone, email or via the contact form. We are curious about your story!