Every hospitality environment has its unique look and feel, designed to match the experience it should provide to its visitors. It’s what makes a business stand out from its competitors. Murals are a great extension of this. When we work our magic in your business, we generate results. By giving your identity a boost, we make you the talk of the town in the best possible way. Discover the possibilities for your business.
hospitality industry
murals that create the right ambiance
Add value to your environment
Regardless of the type of hospitality, it’s the service combined with the ambiance that makes people want to return. Murals have the power to create an atmosphere that adds great value to any environment. Often using a palette of multiple colors that align with your identity, they create a scene that feels like home. By fostering recognition and creating that warm, fuzzy feeling towards your brand, you develop long-term customer relationships. And you know what that means, right? Indeed, loyalty equals revenue.
Draw attention. Tell your story.
Murals have the power to draw immediate attention. Every inch of the artwork tells a story, making people want to look at it longer. The comparison between a mural and printed materials is incomparable. Murals boast an unprecedented color intensity that creates an entirely different vibe. As an agency, we capture the essence of a hospitality environment in a mural that not only draws attention but also encourages a closer look.
Color & Ambiance
Always in Line
Same Vibes
Uniqueness throughout every hospitality space
always the right vibe
From one franchise to a thousand, every mural maintains the same vibe and either tells the same story or a different one, depending on the city where the franchise is located. Our murals make a difference in every hospitality environment—from hotels to restaurants, and from casinos to cafes. We make people want to see them, talk about them, and share your business on social media by photographing them. Whatever story you want to tell, we’ll work with you to find the best way to tell it.
brands we
work for
work for
MADE commercial ART
Tia maria
The Netherlands
amazon - the boys
Rotterdam
new balance - femke bol
Amersfoort
frequently asked questions
01.
Why a hand-painted wall instead of a digital billboard or bus shelter ad?
A hand-painted wall is a physical PR moment in a digitally saturated landscape. Digital scrolls away, a painted wall is still there once the campaign is over. So don't compare on cost per impression, compare on total earned media value. Campaigns like Amazon Prime The Boys and Netflix Orange is the New Black on the Kruiskade generated press and social shares that a digital board does not match.
01.
How do I measure the reach of a painted wall?
On request we map out the location for you: footfall, previous campaign results and social engagement. On top of that you track reach during the campaign through location tags, hashtags and press mentions. Different KPIs than online, just as concrete. Ask about it when you request a quote.
01.
How quickly can you deliver for a launch?
From briefing to delivery we work within two to three weeks, depending on the scope. Streaming and entertainment campaigns like The Boys and Orange is the New Black were delivered inside their launch window. Ask about the available windows and we will see which one fits your planning.
01.
Where exactly is the wall and who sees it?
The wall sits on the West-Kruiskade in Rotterdam, a busy through-route in the city centre with daily vehicle and pedestrian traffic. On request we map out the location data and previous campaign results, so you can gauge the reach before you commit.
01.
What about permits and aesthetics approvals?
That is fully off your plate. The Kruiskade wall is permit-ready and we handle the permit and the aesthetics-committee approval ourselves, as part of the offer. You receive it delivered turnkey.
01.
Can I book this through my media agency?
Yes. We work both directly with advertisers and through media agencies, and it fits within existing agency agreements and invoicing. We share examples of earlier media-agency collaborations on request.
01.
How long can my campaign stay on the wall?
That is up to you, from a short launch burst to a longer run. Because it is hand-painted, the wall can be repainted in between for a fresh campaign. We also manage a second exclusive wall on the Slatuinenweg in Amsterdam, useful if you want visibility in both cities.
01.
Wat kost een campagne op deze muur?
Pricing depends on the size, the complexity of the design and the run time. You request a tailored quote, or start with a sketch proposal so you can see the result before you commit. For availability and rates, contact us at info@mooiemuur.nl or +31 6 170 68 300.
01.
Wat kost een campagne op deze muur?
Pricing depends on the size, the complexity of the design and the run time. You request a tailored quote, or start with a sketch proposal so you can see the result before you commit. For availability and rates, contact us at info@mooiemuur.nl or +31 6 170 68 300.
01.
Wat kost een campagne op deze muur?
Pricing depends on the size, the complexity of the design and the run time. You request a tailored quote, or start with a sketch proposal so you can see the result before you commit. For availability and rates, contact us at info@mooiemuur.nl or +31 6 170 68 300.
your work NExt?
Wondering if we can help you? You can reach us by phone, email or via the contact form. We are curious about your story!