The Boys mural Rdam hand painted ad for Amazon Prime Video
For the release of a new season of The Boys, Amazon Prime Video asked us to create a mural in the centre of Rotterdam. We put the campaign on our own advertising wall on the West-Kruiskade, in the middle of one of the busiest shopping streets in the city.
That footage may well have been the strongest campaign asset, because a mural appearing layer by layer above a busy shopping street is an attraction in itself for days on end.
A painted gable several storeys high, right between the shops of the West-Kruiskade, fits a series that turns the superhero genre upside down.
The West-Kruiskade is one of our two own, fully permitted advertising walls. The street connects Rotterdam Central Station with the Oude Westen district and draws thousands of pedestrians, cyclists and shoppers every day. Because the wall is already permitted, brands have nothing to arrange: deliver the artwork, give the green light, and the campaign is up within a week.
While the painting was in progress, passers-by stopped to watch, photograph and share on social media. That's the difference between painted advertising and a pasted poster: a poster simply appears, a mural builds its own audience for days.
Want your own campaign on this wall? The West-Kruiskade can be booked per month, just like our second advertising wall on the Slatuinenweg in Amsterdam. Email us or call +31 6 170 68 300 for availability.
MADE commercial ART
Tia maria
The Netherlands
amazon - the boys
Rotterdam
new balance - femke bol
Amersfoort