mural campaign de nieuwe vermeer

“The New Vermeer” – Almost all of Johannes Vermeer’s works will be coming to the Rijksmuseum this year for the largest Vermeer exhibition ever. In the TV program “The New Vermeer,” creatives and professional artists from all over the Netherlands bring these lost works to life. An ode to the iconic painter, but above all an ode to creative Netherlands. To promote the program, Roy Valk and Tim Rodermans, in collaboration with Promodukties, created a mural in the heart of Rotterdam.

The program was broadcast on Omroep MAX on NPO 1. The presentation was provided by Dionne Stax.

Graffiti murals are unique and authentic. They are hand-painted by real street artists with a passion for art. This makes them much more valuable than regular posters. The handmade process is an attraction in itself and draws a lot of audience.

Unique and authentic: Graffiti advertising is an exclusive way of advertising. There are only a few graffiti artists who master these skills, making it a unique way to promote your brand.

People love it: The attention that the painting process attracts makes it a great way to create interaction with your target audience. People love to see how graffiti artists use their skills to create a beautiful mural advertisement.

Durable: Graffiti murals last longer than posters and billboards. They are resistant to weather influences and retain their color and detail for many years. This will ensure that your brand will remain visible for a long time.

Larger scale: Graffiti advertisements are generally much larger than regular billboards. They cover much more space and stand out more in the environment. This makes them ideal for creating visual impact and changing the face of an entire building.

Maximum visibility: The large scale and presence of graffiti murals attracts people’s attention and makes them unmistakable. They will be noticed, remembered and talked about.

Highest impact: Larger surfaces offer more space to be creative and eye-catching. They are ideal for grabbing the attention of your audience and communicating a message for your brand in one glance.

Creative way to freshen up buildings: Changing the grey, dull walls into colourful and vibrant works of art can add a more personal touch to a building and its surroundings.

Great form of urban advertising: Graffiti advertisements are a perfect example of urban advertising. They fit into the streetscape and fashion mood of the city. They give a unique experience to the city’s residents and visitors.

Fits well with modern culture: Contemporary urban culture craves new, exciting and creative ways of advertising. Urban graffiti advertising fits perfectly into this trend.