On the vibrant Kruiskade in Rotterdam, Mooie Muur manages a unique wall location that we rent out for commercial displays and advertising campaigns. This strategic location offers businesses optimal visibility in the heart of Rotterdam's diverse shopping district.
After each commercial campaign, our mural artists transform the wall into an artwork for the local community. This project perfectly demonstrates our philosophy: combining commercial murals with social engagement.
For this specific project, we created a mural in honor of the year of the rabbit, specially designed for the Chinese community that is strongly represented in this Rotterdam neighborhood. The artistic interpretation of Chinese symbolism forms a colorful eye-catcher that celebrates the cultural diversity of the area.
This Kruiskade location illustrates our expertise in:
By combining commercial rental with local art, we create added value for both clients and the Rotterdam community. Our mural artists understand the balance between commercial objectives and artistic quality.
Do you have a company and do you want to generate more attention for your company with your facade or wall? Call or email us today. We will gladly tell you what the possibilities are to realize a mural for you.
A hand-painted wall is a physical PR moment in a digitally saturated landscape. Digital scrolls away, a painted wall is still there once the campaign is over. So don't compare on cost per impression, compare on total earned media value. Campaigns like Amazon Prime The Boys and Netflix Orange is the New Black on the Kruiskade generated press and social shares that a digital board does not match.
On request we map out the location for you: footfall, previous campaign results and social engagement. On top of that you track reach during the campaign through location tags, hashtags and press mentions. Different KPIs than online, just as concrete. Ask about it when you request a quote.
From briefing to delivery we work within two to three weeks, depending on the scope. Streaming and entertainment campaigns like The Boys and Orange is the New Black were delivered inside their launch window. Ask about the available windows and we will see which one fits your planning.
The wall sits on the West-Kruiskade in Rotterdam, a busy through-route in the city centre with daily vehicle and pedestrian traffic. On request we map out the location data and previous campaign results, so you can gauge the reach before you commit.
That is fully off your plate. The Kruiskade wall is permit-ready and we handle the permit and the aesthetics-committee approval ourselves, as part of the offer. You receive it delivered turnkey.
Yes. We work both directly with advertisers and through media agencies, and it fits within existing agency agreements and invoicing. We share examples of earlier media-agency collaborations on request.
That is up to you, from a short launch burst to a longer run. Because it is hand-painted, the wall can be repainted in between for a fresh campaign. We also manage a second exclusive wall on the Slatuinenweg in Amsterdam, useful if you want visibility in both cities.
Pricing depends on the size, the complexity of the design and the run time. You request a tailored quote, or start with a sketch proposal so you can see the result before you commit. For availability and rates, contact us at info@mooiemuur.nl or +31 6 170 68 300.
The Netherlands
Rotterdam
Amersfoort