Fat Phills - UK and Ireland

MooieMuur creates murals for Fat Phills that have become an integral part of the brand's image. From locations in the Netherlands to London, Wood Green, Cork, and Dublin, we bring the same recognizable style to various sites—without simply turning every wall into a carbon copy of the last.

That is precisely the essence of a strong franchise mural concept. The visual identity must remain consistent everywhere, even though size, surface, layout, and surroundings differ from one location to the next. MooieMuur therefore adapts the concept to the available space at each site and handles on-site execution. In this way, a single creative idea evolves alongside the growing number of locations.

Murals that grow with a franchise

An international rollout involves more than just putting a design on a wall. A mural must be a recognizable part of the brand, be practically feasible across different locations, and maintain consistent quality and style as new branches open.

We manage this adaptation and execution for Fat Phills in the Netherlands, the UK, and Ireland. This creates a visual thread that remains recognizable across borders while being tailored to the specific space at each location—from London, Wood Green, Cork, and Dublin to the Fat Phills branches closer to home.

Your franchise on the wall?

A mural can be far more than just decoration for a single branch. With the right concept, it becomes a recognizable element of your business model that you can replicate at every new location.

Are you rolling out a franchise concept in the Netherlands or abroad? MooieMuur collaborates with you on the concept, its adaptation for each location, and the execution of the murals. This ensures that your brand isn't just displayed on the façade, but that the interior of every branch truly feels like your brand.