For the promotion of the new season of Orange Is The New Black by Netflix, we were asked to create a colorful graffiti advertisement on the streets of Amsterdam. The painting had to be ready the day before the gay parade went through Amsterdam so that the client knew for sure that they would reach the right audience. Because the painting was sprayed on a well-known street art spot in Amsterdam, the painting was also captured by many street art hunters. This unexpectedly resulted in an extra audience.