Upon entering the Best Western hotel in Amsterdam, guests are welcomed by a striking mural. The entrance features an artwork by graffiti artist Karski, a project that Mooie Muur realized for this hotel location.
The custom-made mural in the entrance gives guests an immediate impression of Amsterdam. It brings the city's atmosphere indoors and provides a warm welcome. The mural serves as a visual anchor point that immediately shows visitors where they have arrived.
For this project, Mooie Muur worked closely with Best Western's design team to develop a concept that fits the hotel's identity. Karski then applied his artistic vision to incorporate elements of Amsterdam into a contemporary design.
The mural was created with high-quality materials specifically selected for the hotel environment, where durability and ease of maintenance are important factors. The result is an artwork that transforms the entrance hall and leaves a lasting impression on hotel guests.
This project for Best Western Amsterdam illustrates how a strategically placed mural can contribute to the overall experience of a hotel stay.
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