spider-man mural - Brand new day

For the European launch of Spider-Man Brand New Day, Marvel and Sony Pictures went big. Commissioned by STRAAT Museum, we created a large-scale Spider-Man artwork that brings together street art, film and brand activation.

The artwork played a prominent role during the European launch event at STRAAT Museum in Amsterdam. And there could hardly have been a better setting. Surrounded by monumental street art, one of the world’s most iconic superheroes got a canvas of his own.

From the big screen to canvas

A release of this scale calls for something that makes an impact beyond the screen. The Spider-Man artwork became more than part of the event setting. It became one of the visual center pieces of the European launch.

That’s exactly where we see the power of mural advertising. A campaign becomes something physical. Something people stop for, photograph and create content around. Not traditional advertising space, but art that becomes part of the overall brand experience.

From international brands to movie releases and major brand activations, we take campaigns beyond the screen and bring them to the street, the wall or, in this case, the canvas.

Your brand next?

Got a campaign that deserves something bigger than a standard advertising format?

Go big. Go mural.

Tell us what you want to launch, activate or put in the spotlight. We’ll explore how to turn your story into street art that simply can’t be missed.